Elizabeth Hattel


Elizabeth (Beth) Hattel is an international market strategy professional with extensive expertise in market diligence and go-to-market strategies. Beth’s work has spanned customer diligence, market positioning, deep analysis of routes to market, gauging/managing channel conflict, and estimation of hidden market opportunity.

Beth is the author of a range of industry articles focusing on services value proposition, disintermediation, effective strategic services programs, consolidation and marketing delivery system dynamics. Beth has led inter-disciplined teams across B2B and consumer markets. Her experience across industrial and commercial industries yields a profound understanding of market and buy behavior segmentation, market life-cycles, complex market delivery systems and value chain nuances.

Beth’s past positions include Vice President, Strategic Operations for Precision Industries where her focus was on margin enhancement; optimizing supply chain services and branch based programs. Beth partnered with clients and internal teams to develop specialized programs tailored to the customer’s objectives on a local level and consistent with the greater organizational purpose to ensure an effective feedback loop and develop specialized programs.

Prior to joining Precision Industries, Beth was a senior manager at Frank Lynn & Associates, an international market strategy consulting firm specializing in routes to market and channels of distribution. Beth was focused on helping clients across a broad range of industrial and commercial market sectors to understand and leverage the value of their offering and develop go-to-market strategies. During her tenure at Frank Lynn & Associates she managed the firm’s European practice in London, England, where she lived for two years.

Prior to joining Frank Lynn & Associates, Beth was employed by Marriott Corporation. Her roles gave her multiple-brand participation in sales and marketing initiatives spanning: revenue/yield management, demand forecasting, pricing strategy, rate negotiation, international consortium sales, third-party/channel program development and public relations.

In 1997, Beth earned her MS in Managerial Strategy and Communication from Northwestern University as part of an executive program. Beth holds her BS in Business Administration from Illinois State University and international business endorsement from the University of West England at Bristol.