Situation:
iCentris is a developer/marketer of software systems designed specifically for multi-level marketing companies. The Company offers a complete system that helps distributors connect with prospects, manage downline growth, communicate, and professionally market their business. The Company’s system includes performance reports, contact management, order management, personalized websites, new distributor enrollment, party management, and private social networking.
Ameridan’s Role:
Ameridan was engaged by iCentris and a leading private equity group to conduct a Voice of the Market study.
The project involved interviewing senior-level decision-makers at many of the Company’s top customers. These interviews uncovered intelligence and key insights which informed investment decisions regarding product strategy, staffing, service capabilities and new product development.
