Situation:
With annual revenues of over $140 million, Barjan is the largest distributor of non-food general merchandise to truck stops and travel centers across America. The Company manufactures, sources, and distributes over 8,000 individual products, including automotive accessories, chemicals and additives, consumer electronics, novelty products, books, videos, and music. Barjan is the principal supplier to four of the five national travel centers. It has facilities in Rock Island and East Moline, Illinois, Reno, Nevada and Atlanta, Georgia.
Ameridan’s Role:
Ameridan was engaged by a leading private equity group to conduct market and customer diligence. The engagement focused on assessing: (1) the strength of Barjan’s key customer relationships; (2) the value-added services provided by the Company and their importance to the customer base; (3) points of competitive differentiation and customer switching costs; and (4) customer perceptions of Barjan’s service levels.
