Situation:
An investor group was evaluating a potential investment in one of the largest US manufacturers of glassware sold through both retail and foodservice channels.
Ameridan’s Role:
The investor group engaged Ameridan to provide an assessment of the US glassware market as well as the company’s market performance/competitive position. This work provided market intelligence regarding specific research questions, as well as an overview of potential strategies to enhance the performance of the company in North America.
As part of its market diligence process, Ameridan conducted scores of structured, in-depth interviews with former target company executives, foodservice distributors, and end-use customers.
