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    Situation:
    Headquartered in Bowling Green, Kentucky, Holley is a leading manufacturer of high-performance automotive aftermarket products, including carburetors, electronic fuel injection kits, exhaust headers, and fuel pumps. The company markets its products through a portfolio of iconic American brands, including: Holley®, Hooker Headers®, Flowtech®, Nitrous Oxide Systems® or (“NOS”), Earl’s®, and Weiand®. Holley operates two manufacturing facilities in Kentucky and Mississippi, and employs approximately 350 associates.

    Ameridan’s Role:
    A leading private equity firm engaged Ameridan to conduct market diligence and an assessment of the company’s sales & marketing efforts.  Ameridan’s market diligence work focused on: (1) Holley’s overall market position and its relationships with key customers/channels; (2) the size/speed of the movement from carburetion to EFI systems and the implications for Holley, and (3) key competitive dynamics including the potential to regain lost market share.


    Representative Engagements

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    AMERIDAN DILIGENCE, LLC.

    Market Diligence
    M&A Advisory

    PITTSBURGH, PA OFFICE

    2009 Mackenzie Way. Suite 10
    Pittsburgh, PA 16066

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    Phone: 412-605-2762
    Email: info@ameridan.com

     

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