Situation:
Quick Fuel Technologies is an innovative manufacturer of high performance carburetors used by racers and street performance enthusiasts. The company also offers a line of carburetor accessories and service parts.
Ameridan’s Role:
Ameridan was engaged to conduct customer diligence and to assess various issues surrounding Quick Fuel’s channel strategy. In addition, Ameridan assessed customer/channel views of market demand and the sales outlook for the upcoming season.
