Situation:
An investor group was evaluating an investment in the leading US manufacturer of drainage system products used in residential and light commercial applications.
Ameridan’s Role:
The investor group engaged Ameridan to provide an assessment of the markets for gutter systems, downspouts, and related products. This work included:
- An overview of the US market for the Company’s residential drainage products and metal roofing including market sizing, channels to market, industry structure, main competitors, and growth trends;
- Market perceptions of the Company’s key competitive strengths/weaknesses in the US gutter systems and metal roofing markets;
- Overall market perceptions regarding the target company’s brand portfolio.
