An investor group was evaluating an investment in one of the largest manufacturers of trailer hitches in both the US and Europe.
The investor group engaged Ameridan to provide an assessment of the markets for the products manufactured by the target company as well as the company’s market performance/competitive position. This work included:
- An assessment of competitive dynamics including product/service differentiation and barriers to switching suppliers;
- Differences in manufacturing locational footprints across competitors and implications for competitiveness;
- Company performance/position across various market channels;
- Market perceptions of the company’s products and service capabilities vis-à-vis its major competitors.
As part of its market diligence process, Ameridan conducted scores of structured, in-depth interviews with competitors, retailers, distributors, and dealers.