Bespoke
Market Research

Our market research engagements are designed to meet client-specific objectives.

Many of our projects involve niche industries where data are scarce and true demand trends hard to discern.  As a result, our approach to market research almost always leverages primary research (interviews with key market participants), secondary research, and customized market modelling.

Most projects are focused on delivering insights regarding several (or all) of the following market characteristics/dynamics:

Overall market size segmented by customer type, geographic region, channel to market, or other relevant factors.

Historical growth rates by relevant segments and market trends that have influenced that growth.

Market share of key competitors, changing share patterns, and underlying competitive dynamics.

Trends in technology, substitute products/services, regulatory regimes, and channels to market.

Impacts of exchange rates, trade policies, wage rates, political tensions, and other factors on the supply chains of key market participants.

Outlook for market growth, competitive structure, and channels to market

How can I use Ameridan market research?

Gauge the attractiveness of a new/emerging market

Understand reasons for success/failure: is it us or the overall market?

Assess the viability of a major investment in new capacity

Gain insights into emerging trends and the impact on future growth.

Contact Ameridan

Phone: 412-605-2762
Email: info@ameridan.com