Bespoke
Market Research
Our market research engagements are designed to meet client-specific objectives. Many of our projects involve niche industries where data are scarce and true demand trends are hard to discern.
As a result, our approach to market research almost always leverages primary research (interviews with key market participants), secondary research, and customized market modelling.
Most projects are focused on delivering insights regarding several (or all) of the following market characteristics and/or dynamics: