Voice of
the Customer
Our VoC projects collect the unbiased customer feedback that you need to make important business decisions.
Having conducted thousands of interviews with senior executives, we are well-skilled in conducting meaningful discussions that capture authentic, candid, customer insights.
Steps in our VoC research programs:
- Our process starts with obtaining a clear understanding of your goals and objectives.
- We work with you to select potential interviewees and to design the discussion guide.
- After you provide appropriate introductions, we reach out to potential interviewees and schedule the interviews.
- We execute the interviews and compile the results. In a typical VoC project, hundreds of quotes are cataloged and assessed for important themes and issues. Qualitative insights are oftentimes augmented with quantitative measures.
- We summarize the key findings and highlight the implications for our client’s decision-making process.