Our
Approach
Our experience suggests that powerful insights can be uncovered by synthesizing the knowledge of those in the “trenches” with a higher-level perspective underpinned by exhaustive secondary research and market modelling. By doing so, we deliver a unique combination of qualitative market understanding and quantitative assessments of market size, growth, trends, and the competitive landscape.
Expanding Production Capacity
We are assessing a potential investment in new capacity. Which market segments should be the focus? How much capacity can growth in market demand support? What is the best location for the new facility?
Assessing Acquisition Targets
We are considering a significant acquisition. How is the target company positioned in its market? What are its competitive strengths and weaknesses? How attractive is its market niche? Are there market trends that will impact its future growth and profitability? How sticky is the customer base?
Identifying Hurdles to Revenue Growth
Revenue is not growing as quickly as it should be. What is truly happening? Are there undetected hurdles to our growth goals?
Customer Value Analysis
What value-added product/services offerings do my customers truly value? How do these offerings underpin customer loyalty and margins?
Optimizing Channels to Market
Delivery systems are being transformed by technology and new competitors. Do I have the right routes to market in place? How do my customers want to do business?
Leveraging Competitive Position
Market and product development funds are limited. What is the most effective investment I can make right now to improve my market position?
Diagnosing Channel Conflicts
My channel partners don’t seem to be executing as planned, what’s the problem?
Increasing Customer Stickiness
I’m concerned customer loyalty is eroding. Where are the underlying causes?
100-day Planning
We’ve just completed an acquisition. Can we collect a broad swathe of market intelligence to inform 100-day initiatives while also providing baseline measures of customer perceptions?