Ameridan-logo-final-200@2xAmeridan-logo-final-200@2xAmeridan-logo-final-200@2xAmeridan-logo-final-200@2x
  • RESEARCH SERVICES
    • Voice of the Customer
    • Bespoke Market Research
    • Acquisition Advisory
    • Customer Diligence
    • Market Diligence
  • OUR APPROACH
  • INDUSTRIES
    • Niche Manufacturing
    • Metals
    • Paper, Packaging, & Printing
    • Construction Products & Services
    • Automotive
    • Industrial Technologies
    • Value-Added Distribution
  • TEAM & CAREERS
  • CONTACT
✕
            No results See all results

            INDUSTRY

            Lower Middle-Market Niche Manufacturing

            Designer and Marketer of Branded Children’s Clothing

            Situation:

            VF Playwear, Inc. a subsidiary of VF Corporation was considering a sale of its Healthtex business unit. The Healthtex brand, which had been marketed since 1921, was presumably one of the most well-known and highly respected national children’s wear brands in the United States. The brand was positioned as a higher-end, premium line, associated with high quality, durability and modern styling.

            Ameridan’s Role:

            Ameridan was engaged to explore how decision-makers at key retailers viewed HealthTex and its brands. More specifically, the client wanted to understand: (1) perceptions of the brand portfolio relative to competing brands such as OshKosh and Carter’s; (2) opinions of the company’s sales & support functions; (3) opportunities to deepen relationships with existing retailers; and (4) any negative perceptions of the brand which might hinder future sales growth.

            Ameridan Diligence, LLC
            Market Diligence
            Voice of the Customer
            Bespoke Market Research
            Acquisition Advisory
            Customer Diligence

            Pittsburgh, PA Office
            2009 Mackenzie Way,
            Suite 10
            Pittsburgh, PA 16066

            © 2023 Ameridan | All Rights Reserved