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            Lower Middle-Market Niche Manufacturing

            Fabricator of foam products used in the medical, packaging, furniture, and bedding industries

            Situation:

            An investor group was considering an acquisition of Keystone Foam, a US-based fabricator of various foam products used in the medical, packaging, furniture, bedding, and other industries.

            Ameridan’s Role:

            The investor group engaged Ameridan to provide due-diligence of the markets, customers, and competitors for customized foam solutions using conventional polyurethane, polyethylene, and viscoelastic materials. This work included:

            • An analysis of the markets for custom foam with a focus on demand drivers by segment, historical growth rates, medium term growth prospects, and cyclicality of demand;
            • A review of industry trends, including issues surrounding potential changes in technological/regulatory requirements, or raw materials;
            • An evaluation of the customer base regarding overall value proposition, service levels, product quality, technical knowledge, customer service, and the associated risks of disintermediation;
            • An assessment of the competitive landscape, including market share, uniqueness of the firm’s fabrication capabilities, and key competitive strengths & weaknesses.
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