Situation:
Republic Storage Systems Company (“Republic”) is a market leading manufacturer of lockers available in variety of configurations to suit corridor, athletic room and other applications. In addition, the Company manufactures a line of industrial storage products including clip shelving, boltless shelf framing systems, racks, metal lumber slotted angle, automotive shelving, cabinets, book units and shop furniture.
Ameridan’s Role:
As part of its overall due-diligence process, a leading private equity group engaged Ameridan to perform market diligence.
Ameridan’s engagement focused on assessing: (1) customer views of the Company’s capabilities and value proposition relative to its major competitors; (2) points of competitive differentiation and customer switching costs; and (3) customer perceptions of Republic’s quality and service levels.
