Situation:

Facing a rapidly consolidating steel service center industry, the Koons family engaged Ameridan to perform a business valuation, analyze the company’s strategic options and execute their chosen course of action.

Ameridan’s Role:

Ameridan performed a market-based valuation of the company and then began orchestrating a multi-dimensional sale process aimed at maximizing the value of Koons Steel.

The engagement was successfully completed when Koons Steel was acquired by Bushwick Metals, a distributor of carbon and stainless steel structurals, plate, sheet, bars, tubular steel, decking and specialty products. The company is a subsidiary of Marmon/Keystone Corporation, a leading wholesale distributor of carbon, stainless steel and aluminum tubular and bar products, with corporate headquarters in Butler, Pennsylvania.

Marmon/Keystone and affiliated companies are members of The Marmon Group, an international association of more than 125 business units, owned by Bershire Hathaway, Inc.