Situation:

Novipax is a technological leader and producer of absorbent pads used in food packaging, and one of the top manufacturers of packaging trays in the United States.

Ameridan’s Role:

Novipax engaged Ameridan to conduct a Voice of the Customer project. The main objective was to obtain insights into customer perceptions of the products they purchase, service levels, and the nature/strength of their relationship with the Company.

In addition, Novipax was seeking a deeper perspective on the key factors that customers value the most when making purchasing decisions, and how the Company was performing and positioned relative to these factors.